About Boa

Hello there ! Pleased to meet you.

We are Cristina and Sara, mother and daughter, the founders of BOA—the first Eco and Ethical lifestyle brand established in Morocco.

Before creating BOA, we were discouraged by the lack of affordable, high-quality, and eco-friendly fashion available. We wanted ethical-fashion chic enough to wear anywhere—work, out to lunch, Yoga--or perhaps a last-minute flight to the St. Barth (let's go!). We wanted comfort without compromise. And of course, we wanted style!

We live in Casablanca, Morocco—but are Italians by nature.

These two countries are reflected in every aspect of the BOA lines: from our design inspirations and color palettes to the high quality standard and authentic materials we use in making our garments.

As women dedicated to supporting change, we wanted to produce each and every one of our pieces ethically. As a result, we have moved all production of BOA products out of factories and into our Women’s Cooperative established here in Casablanca, the ‘Cotton Blossom.’ This decision allowed us to embrace our vision and support economic growth and the empowerment of women locally.

BOA was born because we refused to compromise style or ethics —and with BOA, neither do you.

From Africa with Love,
Cristina and Sara